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The
Secrets of AirForce Ones Shoe
Air Force 1s are mainly produced in Asia
for about $12 per shoe. They are sold by Nike to retailers at about
$48.50, and are then sold to the public for the present price of $80
(in the US).
It is said that retailers who sell them on discounted prices
are
penalized by either lower quantity shipments or none at all.[4]
Throughout its production history, AF1s have never been sold at a
discount
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HIstory
of AirForce Ones Shoe
The AirForce Ones Shoe is created by designer Bruce Kilgore.
This
was the first basketball shoe to use the Nike Air technology.
The name is a reference to Air Force One, the plane that carries the
President of the United States. The shoes are sold in three different
types: the low, the mid-top, and the high-top and come in many
different colourways, forms, textures, and patterns. The two most
common forms of the Air Force 1's are the all white and, all black
pairs. The Mid-Top Air Force 1 is a variation of the shoe and comes
with a non-removable strap and a higher top.
The Air Force 1 was produced in 1982 and discontinued the following
year. It was re-released in 1986 with the modern italic Nike logo with
a swoosh on the bottom on the back of the shoe. Little has changed to
the Air Force One since its creation in 1982, although the original
stitching on the side panels is no longer present in modern versions of
the shoe. Since then, over 1,700 color variations have been produced,
bringing in an estimated 800 million USD/yr in revenue.[1][3] The
selling of the Air Force Ones online by certain retailers is prohibited
by Nike who has restricted supply of the sneaker.[4]
Nike Air Force 1s were orginally considered the favoured shoe of
hip-hop artists and basketballers and street players. The shoe
transcended its status from purely a basketball shoe to becoming "the
shoe that can be worn anywhere".
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